SMI Advertising is a Full-Service Advertising Agency located in Wetumpka, Alabama. The company was formed in 1996 and has transitioned from doing traditional media to offering any available digital tactic. We have successfully launched and managed the integrated marketing campaigns for some of Alabama’s most successful companies, including Air Conditioning by Luquire, Adams Drugs (Alabama Retailer of The Year 2019), Montgomery Paint & Body, Alabama Dance Theater, Crosby Electric, Caffco, Alabama National Fair, Kyser Fine Home Furnishing, Pigg Enterprises, Eastbrook Flea market and more.
Larry Stevens
President and Chief Growth Officer
[email protected]
Larry has pioneered the advertising and communications industry for over five decades. Larry managed and did mornings on two of Montgomery’s most successful radio stations for twenty-eight years. In 1996, he left broadcasting to form his ad agency, the Larry Stevens Agency. Larry helps define the overall strategy and vision of the agency; he is responsible for agency business development and helps shape industry thought leadership.
In 2008, Larry successfully transitioned the company into a multi-platform advertising agency specializing in media planning and negotiations, full digital services, website design and hosting, and every other facet of marketing. In 2009, the company changed its name to SMI Advertising, Inc. Larry and his daughter, Andrea Ingram, are partners in the firm. The firm now represents 25-plus clients and has expanded under Larry’s leadership to include all digital and traditional services for their clients.
Ellen Rose
Digital Marketing Director
Digital marketing is now essential for any business to reach its potential customers. Much has changed from when buying the newspaper, a TV, and a radio station, and the result was a significant increase in business. Today, traditional media (i.e., TV & radio) still have a place in marketing your business, but digital is now an absolute necessity. The problem now is, what do you do to get noticed in the cyber world? For most business owners, it is hard enough to keep up with their business day to day. That is where SMI comes in. We offer a full array of digital services to cover every business need. Services include:
Custom Audience Building
High Performing Display, Video, Mobile
Demo/Behavioral
Contextual
Native
Conversational
Location/Event Targeting (next level geo-fencing)
Connected TV & OTT
Streaming Audio
SEM
Social
Measurable Reporting
Our Digital Director, Ellen Rose, can handle all your business needs. We realize some of these terms will not resonate with many of you, but we will put this service in terms that help you understand what can be done to promote your business. Call Larry Stevens (334-409-0022) to set a meeting with Ellen to explore the possibilities for your company.
Andrea McKemey Ingram
Vice President
[email protected]
Andrea joined her dad (Larry) in the business in 1997, when she was finishing college. Upon graduation, Andrea joined Larry full-time as a partner in the firm. Andrea handles the day-to-day managing of the office, as well as handling accounts and doing some of the company’s graphic design. Andrea lives in Wetumpka and has two daughters, ages 15 & 20. When she was still in school, Andrea told her dad she had decided what she wanted to be after college. When he asked her what that would be, she said: “I want to be you.” Now, some twenty-two-plus years later, they continue to work together and serve the clients of SMI.