Reaching the Hard To Reach Segments

In 1996 I left my longtime field of broadcasting and opened an ad agency. It was simple then, maybe one or two radio stations, a top TV station, the newspaper. About every business had to be in the Yellow Pages, and some spent incredible amounts of money there. Fast forward to 2020, and the changes in how someone has to market have changed. Marketing has gotten so complicated it is hard to tell what to do. Think about the different groups we now must consider:
Greatest Generation: pre-1928.
Traditionalists/ Silent Generation: 1928 – 1946.
Baby Boomers: 1946 – 1964.
Gen X: 1965 – 1976.
Gen Y / Millennials: 1977 – 1995.
Gen Z / iGen / Centennials 1995 – 2010.
Once you pass the baby Boomers, each group has to be targeted in different ways. Even the Baby Boomers have changed in how they consume media. In 1996 we were not talking about the digital world, and now, for some of these groups, it is about the only way to get their attention. So, you own a business, and you are so busy you can’t even familiarize yourself with all the facets of marketing that is required today. It is easy to make the wrong choice and waste a significant portion of the dollars you spend. That is where SMI Advertising comes in. We work for the client by advising them on how to reach their customer base. We also show them how to open avenues to those they have been missing. SMI has been guiding many of the area’s best-known businesses for many years, including Adams Drugs, Peaches n Clean, Southern Homes and Gardens, Caffco Floral Outlet, Rosemont Gardens, Crosby Electric, Grainger Legal Service, Kyser Fine Home Furnishings, Eastbrook Flea Market, Montgomery Paint & Body and many more. We offer a free analysis of your business’ advertising and will show you how SMI can help you through this minefield called marketing. Our office number is 409-0022.  The meeting is free, and it may be one of the most important things you do in 2020.