SMI Advertising is a Full Service Advertising Agency located in Montgomery, Alabama. We have successfully launched and managed the integrated marketing campaigns for some of Alabama’s most successful companies, including: Air Conditioning by Luquire, Adams Drugs, The Law Offices of Troy King , Southern Homes and Garden, Haynes Ambulance, Montgomery Paint & Body, Alabama Dance Theater and many others.
President and Chief Growth Officer
Larry has been a pioneer in the advertising and communications industry for over five decades. For twenty-eight years Larry managed, and did mornings on two of Montgomery’s most successful radio stations. In 1996 he left broadcasting to for his own ad agency, the Larry Stevens Agency. Larry helps define the overall strategy and vision of the agency, He is responsible for agency business development and helps shape industry thought leadership.
In 2008, Larry successfully transitioned the company into a multi-platform advertising agency specializing in media planning and negotiations as well as full digital services, website design and hosting and every other facet of marketing. In 2009, the company changed its name to SMI Advertising, Inc. Larry and his daughter, Andrea Ingram are partners in the firm. The firm now represents 40 plus clients and has expanded under Larry’s leadership to include all digital and traditional services for their clients.
Digital Marketing Director
Digital marketing is now essential for any business to reach their potential customers. Much has changed from when buying the newspaper, a TV and a radio station and the result was a significant increase in business. Today traditional media (i.e., TV & radio) still have a place in marketing your business, but digital is now an absolute necessity. The problem now is, what do you do to get noticed in the cyber world? For most business owners it is hard enough to keep up with their business day to day. That is where SMI comes in. We offer a full array of digital services to cover every business need. Services include:
Custom Audience Building
High Performing Display, Video, Mobile
Location/Event Targeting (next level geo-fencing)
Connected TV & OTT
Our Digital Director Ellen Rose is available to handle all your business needs. We realize some of these terms will not resonate with many of you, but we will put this service in terms that help you understand what can be done to promote your business. Call Larry Stevens (334-409-0022) to set a meeting with Ellen to explore the possibilities for your company.
Andrea McKemey Ingram
Andrea joined her dad (Larry) in the business in 1997 as she was finishing college. Upon her graduation, Andrea joined Larry full-time as a partner in the firm. Andrea handles the day to day of managing the office, as well as handling accounts and doing some of the companies graphic design. Andrea and husband Ben live in Wetumpka and have two daughters ages 10 & 15. When she was still in school, Andrea told her dad she had decided what she wanted to be after college. When he asked her what that would be, she said: “I want to be you.” Now some twenty-two plus years later that continue to work together and serve the clients of SMI.