SMI Advertising is a Full Service Advertising Agency located in Montgomery, Alabama. We have successfully launched and managed the integrated marketing campaigns for some of Alabama’s most successful companies, including: Air Conditioning by Luquire, Adams Drugs, The Law Offices of Troy King , Southern Homes and Garden, Haynes Ambulance, Montgomery Paint & Body, The Montgomery Zoo, Long Lewis Ford of the River Region, Alabama Dance Theater and many others.

larry-stevensLarry Stevens
President and Chief Growth Officer


Larry has been a pioneer in the advertising and communications industry for over four decades. Larry helps define the overall strategy and vision of the agency, He is responsible for agency business development and helps shape industry thought leadership.
In 2008, Larry successfully transitioned the company into a multi-platform advertising agency specializing in media planning and negotiations as well as print, website design and hosting and direct mail. Originally founded as the Larry Stevens Agency, Inc., the company changed its name to SMI Advertising, Inc. in April of 2013.  Larry and his daughter, Andrea Ingram are partners in the firm.   The firm now represents 40 plus clients and has expanded under Larry’s leadership to include social media and digital services, as well as traditional advertising services.

Andrea Ingram
Chief Creative Officer
Andrea has played a significant role in shaping SMI Advertising’s creative vision. Andrea guides the creative process consisting of visual designers, copywriters, and interaction designers, working in close collaboration across disciplines. Andrea developed her design sensibility as a Graphic Design and Marketing student at Auburn University of Montgomery

Andrea  ensures that SMI stays true to its legacy by fostering creative ideas in all team members, including those in technology and strategy.

joe bassJoe Bass
Digital Marketing Director


Joe has been building websites for over 15 years, and is in charge of managing all website development projects for SMI.
He also began developing digital and social media campaigns for companies and organizations in 2008. He was one of the first in the industry to begin taking steps to use social media as a powerful platform for his clients, long before it  was the norm.
He is now heavily focused on digital advertising, and has had great success building re-marketing and prospecting campaigns for SMI clients that integrate into social media, as well as branding advertising across the web.
Joe is a guy that loves working directly with clients, and is always open for phone calls and meetings to help SMI’s client’s push forward to dominate their market. His approach to digital marketing sets him apart because he manually manages all accounts instead of relying on automated software. This gives the client a strategic edge, increased ROI, and understanding of not only what they are doing, but what is happening in their industry as a whole.
Joe is married to Lindsay Bass, and enjoys spending time with his family and 2 year old daughter Chandler. If he’s on vacation, you can find him on a beach, or a boat somewhere off the coast.

michael-wardMichael Ward
Multimedia Consultant


Michael comes to SMI after 7+ years at WSFA 12 News and over 22 years before as an In-House Agency for a Montgomery-based National Retailor. As our Multimedia Consultant, Michael is customer service oriented, and is always willing to go the extra mile for his/ our clients. With over 30 years of expertise on both sides of Marketing/ Advertising as both a buyer and a seller of multi- media platforms, to include broadcast, online, mobile, radio, direct mail, billboards, etc. Michael also has a keen eye, and you can usually find him on most production shoots, with vast experience in both pre and post production from initial concept to final execution. Ask him what he enjoys most in this ever changing Media world, and he will assure that his goals are to provide exceptional service in assisting his clients to grow their business/ brand. Michael lives in Wetumpka and is married to Deloris. Michael’s free time is usually spent with his grandchildren Mia and Julian, who reside in Montgomery where they are always busy with softball, soccer, Piano and Chorus.Michael also loves everything Auburn- War Eagle.